Wednesday, March 4, 2009

HGTV

David Bromstad.  It's 3:49 pm and I've seen you half naked and sweaty on my tv painting and humping a fish tank.  Is this an after school special?  Or has HGTV started showing soft core porn while us at home unwind after our day before we hit the fridge/microwave/stove (all depending how domestic you feel like being)?

Ever since my consumer marketing class during my first undergrad experience, I've always noticed different commercials and their timing depending on what time of day and what the anticipated audience will be during those commercial breaks.  With that, I began noticing the timing of television programming.  

Naked sweaty painting fits in with the market that desires Sandals love making get-a-ways and those who love to vacuum pack 7 winter sweaters in a wrinkled bag.  It saves space.  Other after school specials include "Room Raiders"  and "Date my Mom."  Their target markets enjoy text messaging to find out who is gossiping about you or who your soul mate is. Just for small print 
$9.99 a month plus many additional fees.  

What marketing observations have you seen??  

TV is rotting my brain.  It's now time for me to return to reading before yoga class.  I'm reading Middlesex, and probably will be until the semester is over.  I can't wait til my love's book is out on the shelves and people are blogging about reading it....